Usability is ultimately about the pleasure and efficiency of experience. Join Derek Allard from Gravity Switch as he explains how they apply usability techniques to the process of building a website starting with the premise that building a website shouldn't be something you dread. Rather, the process should be empowering, fun and should "feel" productive. He'll also discuss their experiences redesigning the TCI college website and how within a few months, not only having a new website complete with new content, but also how their efforts helped to achieve an increase in website lead conversion rate by more than 50 percent.
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During this session, we will run through some do's and don'ts of A/B Testing designed to optimize content for targeted audiences. You'll learn the basics of setting testing expectations and making testing decisions, running experiments, adjusting testing approaches mid-stream, and looking for alternatives to acquire data that enables informed decisions.
Read about Eric Deutchman
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Everyday the Internet proves itself as an empowering gateway for people with visual impairments. Although developing web sites and software that are fully accessible by assistive technology like screen readers is easy to do, many choose not to. Yet straying from web standards often renders web pages unreadable by assistive technology, is more complex to code and more expensive to maintain.
During this powerful presentation you'll experience first hand what it's like to use a screen reader to navigate the web as John leads us on a journey of the web through the eyes of a screen reader. You'll leave this session with steps to improving design that fosters universal access for all users, ways to simplify the development effort and methods to cut overall maintanence costs.
Read about John Mule'
Assistive technology (AT) can provide users with the support they need to access information and express what they know about a subject matter. But what happens when materials and websites are inaccessible to these technologies? Watch as Stephanie Kreseen, Associate Director of Landmark College Institute for Research and Training, demonstrates with real world examples what happens when resources and materials are inaccessible to assistive technologies such as screen readers. The presentation will also highlight tools and approaches to consider when designing materials to be AT accessible.
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Contrary to popular belief, social media is not ruining education. Instead, social media allows us to break down the walls of the traditional classroom and provides new and exciting ways to support students. During this fast paced presentation, we will explore the latest research and share examples of how social media can be used to help students succeed in college, both in and out of the classroom.
Read about Mark Greenfield
Lean Methods may be applied in any organization to make it more efficient, waste less energy, use less space and more. During this session Jeff Glaze will explore outcomes of real world projects involving the implementation of computer systems for manufacturing and distribution companies in which Lean Methods were applied. In addition to exploring some of the resulting ROI numbers, the emphasis of this presentation will focus on ‘continuous improvement’ and fostering an attitude of ‘Lean Thinking’ within organizations. If integrating Lean Thinking into your organization is one of your strategic objectives, this session is definitely for you.
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